Exploring Consumer Behaviour and Perceptions: The Role of Enterprise Social Responsibility in Kosovo’s Developing Market

Exploring Consumer Behaviour and Perceptions: The Role of Enterprise Social Responsibility in Kosovo’s Developing Market

Purpose: This study examines consumer perceptions, attitudes, and be­havioural responses to Enterprise Social Responsibility (ESR) within Ko­sovo’s developing market. Design/methodology/approach: Drawing on structured quantitative survey data (n = 182), the research analyses how demographic charac...

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Bibliographic Details
Main Authors: Nadire Loku, Afrim Loku
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2025-05-01
Series:Central European Public Administration Review
Subjects:
attitude-behaviour gap, consumer behaviour, corporate ethics, corporate social responsibility, enterprise social responsibility, sustainability, transparency
Online Access:https://journals.uni-lj.si/CEPAR/article/view/21349
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https://journals.uni-lj.si/CEPAR/article/view/21349

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