GREEN MARKETING APPLICATION STRATEGY FOR INCREASING CONSUMER SATISFACTION (CASE STUDY IN FAST FOOD BUSINESS COMPANY GROUP AT MALL KARAWANG)
Green marketing is not something new in business. Nowdays, environmental issues become the best opportunity in the marketing strategy. Awearness about environtmental and save the earth become one chance from our responsibility. Environmental damage has become everybody concern, including unit busin...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Buana Perjuangan Karawang
2015-10-01
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| Series: | Jurnal Manajemen dan Bisnis Kreatif |
| Online Access: | http://103.174.114.164/index.php/Manajemen/article/view/85 |
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