Manufacturer Channel-Selection Strategy Considering Information Sharing Under Uncertain Demand

Taking into account retailers’ resistance and operational costs, manufacturer enterprises are facing the optimal decision-making problem of whether and what kind of direct sales channels to open. Meanwhile, against the backdrop of asymmetric demand information, how does retailers’ information sharin...

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Bibliographic Details
Main Authors: Fang Huang, Yi Pan, Zhi Zhao, Han Song, Yuying Liu
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Systems
Subjects:
Online Access:https://www.mdpi.com/2079-8954/13/2/108
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