AI and consumer behavior: Trends, technologies, and future directions from a scopus-based systematic review

AI and consumer behavior: Trends, technologies, and future directions from a scopus-based systematic review

This systematic literature review, conducted following the PRISMA 2020 guidelines, synthesizes 117 Scopus-indexed articles (2009–April 4, 2025) to address six research questions on artificial intelligence’s (AI) role in consumer behavior. The study examines research trends (RQ1), prevalent AI techno...

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Bibliographic Details
Main Authors: Aditya Nanda Riandhi, Muhammad Rifqi Arviansyah, Mery Citra Sondari
Format: Article
Language:English
Published: Taylor & Francis Group 2025-08-01
Series:Cogent Business & Management
Subjects:
Artificial intelligence
consumer behavior
marketing
systematic literature review
PRISMA
Business, Management and Accounting
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2544984
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https://www.tandfonline.com/doi/10.1080/23311975.2025.2544984

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