Factors influencing the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises
The rapid evolution of technology has fundamentally transformed business operations. Therefore, companies are increasingly leveraging technology to enhance their processes and gain a competitive edge. In this context, the adoption of artificial intelligence (AI) in e-commerce has become a crucial ar...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-11-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096824000740 |
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