The impact of e-marketing strategies on the profitability of classified hotels according to a qualitative evaluation model
Purpose. The aim of the research is to determine the impact of digital marketing on the profitability of classified hotels in Algeria, a topic of significant interest due to the growing importance of digital presence for businesses in the current market. The authors aim to analyse digital marketing...
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| Main Authors: | Ziane Zidane, Soufyane Bouali |
|---|---|
| Format: | Article |
| Language: | Bulgarian |
| Published: |
Innovations and Sustainability Academy
2024-09-01
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| Series: | Journal of Innovations and Sustainability |
| Subjects: | |
| Online Access: | https://is-journal.com/is/article/view/312 |
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