The impact of e-marketing strategies on the profitability of classified hotels according to a qualitative evaluation model

Purpose. The aim of the research is to determine the impact of digital marketing on the profitability of classified hotels in Algeria, a topic of significant interest due to the growing importance of digital presence for businesses in the current market. The authors aim to analyse digital marketing...

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Bibliographic Details
Main Authors: Ziane Zidane, Soufyane Bouali
Format: Article
Language:Bulgarian
Published: Innovations and Sustainability Academy 2024-09-01
Series:Journal of Innovations and Sustainability
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Online Access:https://is-journal.com/is/article/view/312
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