Strategic scaling initiatives and client networking dynamics for small and medium-sized enterprises growth: a comprehensive case study analysis

Purpose – The research investigates scaling and client networking in small and medium-sized enterprises (SMEs), using ABCD, an Indonesian telecom tower provider, as a case study. Key findings underscore the importance of strategic planning, human resource management, networking and customer-centric...

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Bibliographic Details
Main Authors: Ioannis Christodoulou, Satrio Utomo Putranto, Moustafa Haj Youssef, Aspasia Simillidou, Jana Chovancová
Format: Article
Language:English
Published: Emerald Publishing 2025-03-01
Series:Journal of Trade Science
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Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTS-03-2024-0012/full/pdf
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