Creative approach to university brand promotion
The authors consider the issues of effective brand management of Industrial University of Tyumen by developing a marketing strategy aimed at identifying tools that enhance branding and allow forming vivid mass communications of potential and actual consumers with the brand idea. To build an emotiona...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Industrial University of Tyumen
2022-06-01
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| Series: | Архитектура, строительство, транспорт |
| Subjects: | |
| Online Access: | https://ast.tyuiu.ru/jour/article/view/63 |
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