A novel methodological approach to SaaS churn prediction using whale optimization algorithm.

Customer churn is a critical concern in the Software as a Service (SaaS) sector, potentially impacting long-term growth within the cloud computing industry. The scarcity of research on customer churn models in SaaS, particularly regarding diverse feature selection methods and predictive algorithms,...

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Bibliographic Details
Main Authors: Muhammed Kotan, Ömer Faruk Seymen, Levent Çallı, Sena Kasım, Burcu Çarklı Yavuz, Tijen Över Özçelik
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0319998
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