The power of faith: how religion shapes the decision making and choices of Ghanaian consumers – insights from a cross-sectional study

Religion plays a significant role in the lives of many Ghanaians, yet its influence on individual decision-making remains underexplored. This study investigates how religion shapes Ghanaians’ choices across various domains, including food consumption, fashion, career, marriage, trust in religious le...

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Bibliographic Details
Main Authors: Prince Dieu Donne Fonu, Richard Kofi Asravor, Frank Gyimah Sackey, Theresa Obuobisa-Darko
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Arts & Humanities
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311983.2024.2438489
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