CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHERE
Marketing is a complex mechanism that involves a fairly large number ofpeople. It includes features such as buying, selling, investing, risk accounting, standardization, and more. Support for each function is very important for all parties to trade. And not only the number of sales, but also the num...
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| Format: | Article |
| Language: | Russian |
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North Caucasus Federal University
2022-02-01
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| Series: | Вестник Северо-Кавказского федерального университета |
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| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/93 |
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| _version_ | 1849402629180882944 |
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| author | E. Butenko I. Chernikov |
| author_facet | E. Butenko I. Chernikov |
| author_sort | E. Butenko |
| collection | DOAJ |
| description | Marketing is a complex mechanism that involves a fairly large number ofpeople. It includes features such as buying, selling, investing, risk accounting, standardization, and more. Support for each function is very important for all parties to trade. And not only the number of sales, but also the number of satisfied customers from the purchase will depend on the chosen financial policy. The banking sector is no exception and is actively using modern marketing to promote its activities. In the conditions of constant competition, the one who chooses the most winning position will have a greater client base. And one of the ways to ensure decent competition is the reward system, which includes cashback, discounts and bonuses. Proper combination of these strategies will ensure the most faithful business planning of any company. |
| format | Article |
| id | doaj-art-0a97ecc1575d4e67ba403915ecb7685b |
| institution | Kabale University |
| issn | 2307-907X |
| language | Russian |
| publishDate | 2022-02-01 |
| publisher | North Caucasus Federal University |
| record_format | Article |
| series | Вестник Северо-Кавказского федерального университета |
| spelling | doaj-art-0a97ecc1575d4e67ba403915ecb7685b2025-08-20T03:37:30ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-02-0105212992CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHEREE. Butenko0I. Chernikov1North-Caucasus Federal UniversityNorth-Caucasus Federal UniversityMarketing is a complex mechanism that involves a fairly large number ofpeople. It includes features such as buying, selling, investing, risk accounting, standardization, and more. Support for each function is very important for all parties to trade. And not only the number of sales, but also the number of satisfied customers from the purchase will depend on the chosen financial policy. The banking sector is no exception and is actively using modern marketing to promote its activities. In the conditions of constant competition, the one who chooses the most winning position will have a greater client base. And one of the ways to ensure decent competition is the reward system, which includes cashback, discounts and bonuses. Proper combination of these strategies will ensure the most faithful business planning of any company.https://vestnikskfu.elpub.ru/jour/article/view/93bankscashbackmarketingrewardsdiscountsloyalty program |
| spellingShingle | E. Butenko I. Chernikov CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHERE Вестник Северо-Кавказского федерального университета banks cashback marketing rewards discounts loyalty program |
| title | CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHERE |
| title_full | CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHERE |
| title_fullStr | CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHERE |
| title_full_unstemmed | CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHERE |
| title_short | CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHERE |
| title_sort | cashback features of the marketing activities of the banking sphere |
| topic | banks cashback marketing rewards discounts loyalty program |
| url | https://vestnikskfu.elpub.ru/jour/article/view/93 |
| work_keys_str_mv | AT ebutenko cashbackfeaturesofthemarketingactivitiesofthebankingsphere AT ichernikov cashbackfeaturesofthemarketingactivitiesofthebankingsphere |