Prosumers in the wine market: An explorative study
Winning business models increasingly build on stronger integration of clients in the world of production. Empirical evidence on such prosuming for the wine industry is lacking. A multidimensional approach and 321 interviews with wine consumers allowed to explore presuming interest with descriptive,...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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Firenze University Press
2016-06-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977416300023 |
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