Examining the impact of wine influencers’ characteristics on consumer attitudes, purchase intention, and actual wine purchase
Wine influencers have emerged as one of the crucial elements in shaping consumer perceptions and behaviours. However, the specific characteristics of these influencers that effectively influence consumer attitudes, purchase intentions, and actual buying decisions remain inadequately understood. Ther...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2024-09-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/16030 |
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