Investigating female consumers’ environmentally conscious apparel purchase behaviour through Stimulus-Organism-Response framework
The objective of the study is to examine the influential factors of female consumers’ environmentally conscious apparel purchase behaviour, in the context of an emerging European economy. The study builds upon Stimulus-Organism-Response (S-O-R) theoretical framework and proposes the moderating role...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2025-05-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/53380/26909 |
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