Predictive Factors of Purchase Behaviors on Facebook
Facebook, as a social networking platform, has become a significant marketing tool, serving both as an advertising medium and a sales channel. Considering the diversity in the purchasing behaviors of users, this research aimed to identify patterns that can be used to predict buyer types on Facebook....
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2025-05-01
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| Series: | International Journal of Technology |
| Subjects: | |
| Online Access: | https://ijtech.eng.ui.ac.id/article/view/6432 |
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