Unconscious Thought Theory and Marketing: A novel perspective for new insights
The Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity. By the time UTT starts to be incorporated as a new lens for a w...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2017-05-01
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| Series: | Consumer Behavior Review |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15035 |
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