Effect of anthropomorphism and perceived intelligence in chatbot avatars of visual design on user experience: accounting for perceived empathy and trust

IntroductionThe rapid advancement of intelligent chatbots has transformed human-AI interaction, offering novel opportunities to enhance user experience (UX) through psychological and design interventions. However, the mechanisms by which chatbot design features influence UX remain understudied, part...

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Bibliographic Details
Main Authors: Ning Ma, Ruslana Khynevych, Yunqiang Hao, Yahui Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-05-01
Series:Frontiers in Computer Science
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomp.2025.1531976/full
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