Features of financial management of the media industry in modern conditions

the article discusses the features of financial management of media industry companies. The media industry requires deep planning, effective financing, compliance with the rules of interaction with customers using the main digital ERP functions. At the same time, it is necessary to take into account...

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Bibliographic Details
Main Authors: E. I. Kuznetsova, A. V. Rusavskaya
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2022-03-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/1600
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