Sharia Retail Store Service Standards Based on Customer Preferences in the Cooperative Ecosystem
Cooperative-based Islamic retail businesses need to measure and improve their service performance to increase customer satisfaction to be superior in competitive markets. The adaptation of the SERVQUAL (service quality) measurement to the RSQS (retail service quality scale) scale has no sharia and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-06-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8076 |
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