Understanding Continuance Intention of Merchants as End User in Online Food Delivery After COVID-19
This study explores the continuance intention of merchants in using Online Food Delivery (OFD) services post-pandemic, employing an extended Expectation-Confirmation Model (ECM). While existing research on OFD predominantly examines food consumers, this study focuses on the merchant side and investi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2025-03-01
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| Series: | HighTech and Innovation Journal |
| Subjects: | |
| Online Access: | https://hightechjournal.org/index.php/HIJ/article/view/676 |
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