Artificial intelligence, media and journalism: Between a good servant and a bad master
The increasingly rapid development o f tools and capabilities provided by generative artificial intelligence is influencing media and journalistic practices, with tendencies towards a drastic transformation o f media structures, and even entire media ecosystems. The use o f generative artificial int...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade
2024-01-01
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| Series: | CM. Communication and Media |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2024/2466-541X2455107T.pdf |
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| Summary: | The increasingly rapid development o f tools and capabilities provided by generative artificial intelligence is influencing media and journalistic practices, with tendencies towards a drastic transformation o f media structures, and even entire media ecosystems. The use o f generative artificial intelligence tools in media production, as well as in other related professions, can bring significant benefits to the process of data collection, processing, fact-checking, technical refinement o f text, creating headline blocks, and other segments. It can also assist in generating and promoting pre-created authentic journalistic content on social media. However, it is crucial to always keep in mind that behind everything is human input, meaning that artificial intelligence is not the creator o f something entirely new but a processor based on available data and information previously stored by humans in online systems, emphasizing the ongoing essential role o f humans in these processes. On the other hand, there are limitations and potential dangers concerning the infinite possibilities o f misuse o f artificial intelligence, necessitating a more thorough regulatory framework to govern this area. This is not only due to the potential danger o f artificial intelligence surpassing humans but generally to establish order in a new human practice that exceeds previous potentials and capacities. Therefore, it is necessary to address ethical, regulatory, and self-regulatory issues, as well as media literacy. |
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| ISSN: | 2466-541X 2466-5452 |