The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing

Considered Research& development capabilities and innovation capabilities are key factors that help organizations sustain their business by offering products that comply with environmental requirements. Business models have become multidimensional, and take into account long-term environmental...

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Main Authors: Firas Karim Ali, Amer Abdul Latif Kadhum
Format: Article
Language:English
Published: middle technical university 2022-12-01
Series:Journal of Techniques
Subjects:
Online Access:https://journal.mtu.edu.iq/index.php/MTU/article/view/596
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author Firas Karim Ali
Amer Abdul Latif Kadhum
author_facet Firas Karim Ali
Amer Abdul Latif Kadhum
author_sort Firas Karim Ali
collection DOAJ
description Considered Research& development capabilities and innovation capabilities are key factors that help organizations sustain their business by offering products that comply with environmental requirements. Business models have become multidimensional, and take into account long-term environmental impacts rather than just short-term financial returns and issues. So this research aims to learn the range of impact of research & development capabilities and innovation capabilities in the environmental dimension of sustainable marketing. The targeted research sample is represented in the Energy-Saving Lighting Plant (LED) in Al – Taji area. The descriptive analytic method was used by using the questionnaire instrument to collect the data from the research population numbered (173) employees .A random sample numbered (138) employees was chosen. SPSSVer-24  program was used with  statistical instruments and means such as (Cronbach’s Alpha Coefficient, Arithmetic Mean ,Standard Deviation , Variation Coefficient , Spearman’s Correlation Coefficient  ,Simple Linear Regression ).The most important conclusions that are reached by this research is the existence of  impact and Correlation relation between research & development capabilities and innovation capabilities and between the environmental dimension of sustainable marketing, that is, the greater the interest in research and development capabilities and innovation capabilities, this will lead to the achievement of the environmental dimension of sustainable marketing. One of the most important recommendations reached by the research to achieve the environmental dimension of sustainable marketing is that the factory pays more attention to modernizing production lines, and providing products that keep pace with technological development.
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spelling doaj-art-08441edda6ff41c2b2d02838865cecbd2025-01-19T11:02:04Zengmiddle technical universityJournal of Techniques1818-653X2708-83832022-12-014410.51173/jt.v4i4.596The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable MarketingFiras Karim Ali0Amer Abdul Latif Kadhum1Technical College of management - Baghdad, Middle Technical University, Baghdad, Iraq.Technical College of management - Baghdad, Middle Technical University, Baghdad, Iraq Considered Research& development capabilities and innovation capabilities are key factors that help organizations sustain their business by offering products that comply with environmental requirements. Business models have become multidimensional, and take into account long-term environmental impacts rather than just short-term financial returns and issues. So this research aims to learn the range of impact of research & development capabilities and innovation capabilities in the environmental dimension of sustainable marketing. The targeted research sample is represented in the Energy-Saving Lighting Plant (LED) in Al – Taji area. The descriptive analytic method was used by using the questionnaire instrument to collect the data from the research population numbered (173) employees .A random sample numbered (138) employees was chosen. SPSSVer-24  program was used with  statistical instruments and means such as (Cronbach’s Alpha Coefficient, Arithmetic Mean ,Standard Deviation , Variation Coefficient , Spearman’s Correlation Coefficient  ,Simple Linear Regression ).The most important conclusions that are reached by this research is the existence of  impact and Correlation relation between research & development capabilities and innovation capabilities and between the environmental dimension of sustainable marketing, that is, the greater the interest in research and development capabilities and innovation capabilities, this will lead to the achievement of the environmental dimension of sustainable marketing. One of the most important recommendations reached by the research to achieve the environmental dimension of sustainable marketing is that the factory pays more attention to modernizing production lines, and providing products that keep pace with technological development. https://journal.mtu.edu.iq/index.php/MTU/article/view/596Research and Development CapabilitiesInnovation CapabilitiesEnvironmental Dimension of Sustainable Marketing
spellingShingle Firas Karim Ali
Amer Abdul Latif Kadhum
The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing
Journal of Techniques
Research and Development Capabilities
Innovation Capabilities
Environmental Dimension of Sustainable Marketing
title The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing
title_full The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing
title_fullStr The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing
title_full_unstemmed The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing
title_short The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing
title_sort impact of research development capabilities innovation capabilities on the environmental dimension of sustainable marketing
topic Research and Development Capabilities
Innovation Capabilities
Environmental Dimension of Sustainable Marketing
url https://journal.mtu.edu.iq/index.php/MTU/article/view/596
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AT firaskarimali impactofresearchdevelopmentcapabilitiesinnovationcapabilitiesontheenvironmentaldimensionofsustainablemarketing
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