Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater
In recent years, the fashion industry has undergone a significant transformation driven by digital innovations, particularly with the emergence of the digital retail theater (DRT). A DRT integrates augmented reality (AR), virtual reality (VR), and 3D modeling to create immersive shopping experiences...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/60 |
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