Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis
Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept cou...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2020-12-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1453 |
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