LEVERAGING TERRITORIAL BRANDING FOR SUSTAINABLE DEVELOPMENT AND TOURIST ATTRACTION: CASE OF ULYTAU, KAZAKHSTAN

The article presents a study on the branding of the Ulytau State National Nature Park, located in central Kazakhstan. The primary objective is to identify the key branding aspects that contribute not only to attracting tourists but also to ensuring the sustainable development of the region and pre...

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Bibliographic Details
Main Authors: Darken SEIDUALIN, Kamshat MUSSINA, Aidar MUKANOV
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2025-01-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-1-2025/gtg.58106-1391.pdf
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