LEVERAGING TERRITORIAL BRANDING FOR SUSTAINABLE DEVELOPMENT AND TOURIST ATTRACTION: CASE OF ULYTAU, KAZAKHSTAN
The article presents a study on the branding of the Ulytau State National Nature Park, located in central Kazakhstan. The primary objective is to identify the key branding aspects that contribute not only to attracting tourists but also to ensuring the sustainable development of the region and pre...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2025-01-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-1-2025/gtg.58106-1391.pdf |
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