Enhancing MSMEs Business Performance Using Behavioral Intention and Use Social Media Marketing: The Moderating Role of Resistance to Change

Enhancing MSMEs Business Performance Using Behavioral Intention and Use Social Media Marketing: The Moderating Role of Resistance to Change

This study aims to enhancing msmes business performance using behavioral intention and use social media marketing with the moderating role of resistance to change. Social media marketing is a strategic factor in business performance. Behavioral intention and use social media marketing have received...

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Bibliographic Details
Main Authors: Rihan Hafizni, Ratni Prima Lita, Yulia Hendri Yeni, Syafrizal
Format: Article
Language:Indonesian
Published: Universitas Negeri Semarang 2024-03-01
Series:Management Analysis Journal
Subjects:
behavioral intention
use social media marketing
reistance to change
business performance
Online Access:https://journal.unnes.ac.id/journals/maj/article/view/1918
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https://journal.unnes.ac.id/journals/maj/article/view/1918

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