A Study of the Social Identity of Electric Vehicle Consumers from a Social Constructivism Perspective

The present study adopts the social constructivism theory and consumer decision-making process model with the aim of examining the social identity that consumers build through the purchase of electric vehicles (EVs) in line with their income, age, gender, and education. The study’s findings indicate...

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Bibliographic Details
Main Authors: Meishi Jiang, Fei Zhou, Ling Peng, Dan Wan
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:World Electric Vehicle Journal
Subjects:
Online Access:https://www.mdpi.com/2032-6653/16/7/403
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