Golf players as a customer segment: the influence of handicap level and residency in customer satisfaction and expenditure

Golf players as a customer segment: the influence of handicap level and residency in customer satisfaction and expenditure

Segmentation has been proven to be one of the best tools to facilitate sports entities' achievement of their goals. The objective of this research was to analyze the influence on customer expenditure and satisfaction for an elite golf event based on segmentation variables such as residence (lo...

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Main Authors: Ricardo Macías, José Bonal, Iyán Iván-Baragaño, Jairo León-Quismondo, Marta Herráiz, Mercedes Leguina, Javier del Arco, Benito Pérez-González, Pablo Burillo, Álvaro Fernández-Luna
Format: Article
Language:English
Published: FEADEF 2024-03-01
Series:Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación
Subjects:
consumer expenditure
customer satisfaction
golf
handicap
segmentation
sport events
Online Access:https://recyt.fecyt.es/index.php/retos/article/view/101596
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