Growth of ghost kitchens and virtual brands
The hospitality industry is undergoing a profound transformation with the emergence of ghost kitchens and virtual brands, driven by digital innovation and evolving consumer preferences. Ghost kitchens-delivery-only food production facilities-offer cost-effective and scalable solutions for restaurant...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka turistička škola strukovnih studija, Beograd
2025-01-01
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| Series: | Turističko Poslovanje |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2025/0354-30992535131G.pdf |
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