Analysis of Customer Perception of a New Product Using the Neutrosophic Biplot Method

This paper sought to propose and apply the Neutrosophic Biplot analysis method to understand consumer perception of a new technological product with uncertain attributes while addressing the shortcomings that a conventional approach would present. Data was collected through a survey experiment with...

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Bibliographic Details
Main Author: Purificación Galindo-Villardón
Format: Article
Language:English
Published: University of New Mexico 2025-07-01
Series:Neutrosophic Sets and Systems
Subjects:
Online Access:https://fs.unm.edu/NSS/3.NeutrosophicBiplotMethod.pdf
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