Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking
This research explores the effectiveness of employer branding campaigns within the IT industry through an eye-tracking analysis of the visual engagement of potential employees. The study tries to figure out what resonates in terms of branding through messages or images and, later, influences decisio...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2025-04-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V04_2024_115.pdf |
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