The Formation of a Deviant Category: The Case of Customized High-end Supercars
Over the past several decades, numerous studies have examined the formation of various categories. However, most of this research assumes that newly emerging categories are socially aligned and therefore gain legitimacy. The role of deviant identity in category formation has received little attentio...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
The Academic Association for Organizational Science
2025-08-01
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| Series: | AAOS Transactions |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/aaostrans/13/4/13_2025-007/_pdf/-char/ja |
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