The Formation of a Deviant Category: The Case of Customized High-end Supercars

Over the past several decades, numerous studies have examined the formation of various categories. However, most of this research assumes that newly emerging categories are socially aligned and therefore gain legitimacy. The role of deviant identity in category formation has received little attentio...

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Bibliographic Details
Main Author: Akira SUGAHARA
Format: Article
Language:Japanese
Published: The Academic Association for Organizational Science 2025-08-01
Series:AAOS Transactions
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/aaostrans/13/4/13_2025-007/_pdf/-char/ja
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