Prestige bias drives the viral spread of content reposted by influencers in online communities
Abstract Cultural evolution theory suggests that prestige bias-whereby individuals preferentially learn from prestigious figures-has played a key role in human ecological success. However, its impact within online environments remains unclear, particularly with respect to whether reposts by prestigi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-05-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-98955-4 |
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