Prestige bias drives the viral spread of content reposted by influencers in online communities

Abstract Cultural evolution theory suggests that prestige bias-whereby individuals preferentially learn from prestigious figures-has played a key role in human ecological success. However, its impact within online environments remains unclear, particularly with respect to whether reposts by prestigi...

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Bibliographic Details
Main Authors: Takuro Niitsuma, Mitsuo Yoshida, Hideaki Tamori, Yo Nakawake
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
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Online Access:https://doi.org/10.1038/s41598-025-98955-4
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