Configuring factors for effective dissemination of intangible cultural heritage on Douyin: an fsQCA approach
Abstract Preserving intangible cultural heritage (ICH) is a critical issue for governments worldwide, with China leading efforts by establishing provincial ICH protection centres that increasingly use digital platforms such as Douyin for cultural dissemination. Despite Douyin’s potential to amplify...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-07-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05414-6 |
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