TOURIST ATTITUDES AS A FORMATION OF ELECTRONIC WORD-OF-MOUTH INTENTION AND VISIT INTENTION BUILT BY PERCEPTION OF SOCIAL MEDIA CONTENT AND PERCEPTION OF CITY IMAGE

TOURIST ATTITUDES AS A FORMATION OF ELECTRONIC WORD-OF-MOUTH INTENTION AND VISIT INTENTION BUILT BY PERCEPTION OF SOCIAL MEDIA CONTENT AND PERCEPTION OF CITY IMAGE

Garut is one of the regions in West Java that has a lot of tourism potential. However, the number of tourists visiting Garut in 2014–2023 has not fully reached its target. This study aims to examine the effect of the perception of social media content and perception of city image on tourist attitude...

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Bibliographic Details
Main Authors: Nunung - Nurbaeti, Shine Pintor Siolemba Patiro, Weni - Novandari
Format: Article
Language:English
Published: Universitas Pelita Harapan 2025-05-01
Series:DeReMa (Development Research of Management): Jurnal Manajemen
Subjects:
perception of city image
tourist attitude
e-wom intention
visit intention
perception of social media content
city image
tourism
Online Access:https://ojs.uph.edu/index.php/DJM/article/view/8929
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https://ojs.uph.edu/index.php/DJM/article/view/8929

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