Embracing chaos: the unpredictability of animated logos shapes users’ sustained attention
IntroductionAnimated logos have become a substantial investment in brand marketing, and designers tend to use flashy presentation effects for brand animations. Brands must understand how effectively animated logos capture users’ attention in media communication of visual distractions. However, the r...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-08-01
|
| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1642722/full |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|