The use of marketing methods in the medical library work

Application of marketing approaches in the Scientific Medical Library of the SSMU. The use of additional financial assets for library development. Informational and promotional activities. Library work on the formation and perfection of the image.

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Bibliographic Details
Main Authors: N. V. Molodtsova, M. V. Terekhova
Format: Article
Language:English
Published: Siberian State Medical University (Tomsk) 2003-03-01
Series:Бюллетень сибирской медицины
Subjects:
Online Access:https://bulletin.ssmu.ru/jour/article/view/3866
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