How Do Trust, Customer Review and Product Risk Affect Customer Engagement in Influencing Purchase Intention in e-Commerce Transactions?
The numerous e-commerce platforms in Indonesia have driven the public to shift from conventional shopping to online transactions. The ease of use, product variety, and competitive pricing are reasons for the popularity of e-commerce. This study aims to determine the influence of Online Customer Revi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2024-12-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1869 |
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