Comparative insights on sustainability integration in fashion retail: a study of Brazilian and Swedish companies

Objective: The aim of the present study was to explore sustainability integration into fashion retail organizations’ strategic practices by focusing on Brazilian and Swedish companies. It also aims at assessing how these companies apply sustainability principles in their business strategies based o...

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Bibliographic Details
Main Authors: Eliane Fernandes Tiago, Maria Laura Ferranty Maclennan, Rafael Morais Pereira
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2025-06-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/811
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