The Effect of Halal Labeling, Prices, and Certification on Consumer Interest in Buying MSME Businesses (Case Study: MSME Lazzato Muchtar Basri)

The food and drink sector in Indonesia is growing rapidly, fueled by an increasing demand for halal items from Muslim customers. This study aims to evaluate the impact of halal label certification and pricing on consumer interest in buying from Lazzato Muchtar Basri UMKM. The approach used in this...

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Bibliographic Details
Main Authors: Tara Amriadi, Dahrani Dahrani
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/7949
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