“Nice to Meet You in Masks”: How Virtual Avatars Enhance User Experience on Random Video Chat Platforms

This study aims to understand how interaction design can enhance the user experience of random video chats using virtual avatars (RVC–VAs). We propose a framework to explain the mechanisms underlying changes in social anxiety and flow experiences. We applied analysis of variance (ANOVA), structural...

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Bibliographic Details
Main Authors: Chao Gu, Xin Sun, Wei Wei, Jie Sun, Yingjie Zeng, Lie Zhang
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/1/14
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