THE INFLUENCE OF BRAND IMAGE, DISCOUNT PROMOTION, AND SERVICE INNOVATION ON USAGE DECISIONS AT COWORKING SPACE SUBCO INTILAND TOWER SURABAYA

Abstract: This research was conducted with an aim to determine the effect of brand image, discount promotions and service innovation on usage decisions. This research will discuss about Sub Co coworking space Intiland Tower Surabaya using a quantitative approach by using a method of collecting ques...

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Bibliographic Details
Main Authors: Yanata Sulaiman, Helena Sidharta
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2024-04-01
Series:Jurnal Performa
Subjects:
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/3794
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