The Effect of Tangible and Intangible Hotel Caracteristics on Brand Loyalty with the Mediating Role of Perceived Well-Being and Brand Attitude (Case study: 4 And 5 Star Hotels In Mashhad)
Loyalty is an important concept in marketing and makes customers less likely to search for hotels among different hotel names and stay loyal to the same hotel they have been to before. Therefore, after reviewing the literature related to marketing management and brand management, the main goal of th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Science and Culture
2024-09-01
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| Series: | گردشگری و اوقات فراغت |
| Subjects: | |
| Online Access: | https://tlj.usc.ac.ir/article_208654_cc969eaf1b090139092811035922f563.pdf?lang=en |
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