MARKETING AND ENGINEERING SERVICES AT INDUSTRIAL ENTERPRISES: PROBLEMS AND COLLABORATIVE MECHANISMS
Communication problems between marketing specialists and engineers at the industrial enterprises are considered. Basic reasons of un-cooperation of marketing and engineering services are revealed. Approaches to implementation of the collaborative activities of the involved subdivisions are offered.
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| Format: | Article |
| Language: | Russian |
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Don State Technical University
2011-03-01
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| Series: | Advanced Engineering Research |
| Subjects: | |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/718 |
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