Impact of Follower Count and “Common Friends” on the Advertising Effectiveness of PR Posts:
The aim of this study is to examine the effects of influencer follower count and the presence of “common friends” on advertising effectiveness in PR posts. Previous research has shown that influencer marketing generates a greater advertising effect compared to celebrity endorsements, with follower c...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-07-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/6/2/6_2025.011/_html/-char/en |
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