The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation
Gen Z is a potential buyer both now and in the future, characterized by their familiarity with technology, including digital payment methods. Therefore, it is crucial to understand the connection between this generation and impulse buying, as the ease of using digital payments can significantly infl...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-12-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8660 |
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