The MECOVMA Framework: Implementing Machine Learning Under Macroeconomic Volatility for Marketing Predictions
The methodological framework introduced in this paper, MECOVMA, is a novel framework that guides the application of Machine Learning specifically for marketing predictions within volatile macroeconomic environments. MECOVMA has been developed in response to the identified gaps displayed by existing...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Forecasting |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2571-9394/7/1/3 |
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