Pengaruh Teknologi Mobile Augmented Reality terhadap Niat Beli Looké Beauty
The Mobile Augmented Reality (MAR) application is a marketing innovation that enhances consumer experiences by enabling virtual product trials despite distance and time constraints. This study examines the impact of MAR on purchase intention through perceived enjoyment and usefulness. Data were col...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Atma Jaya Yogyakarta
2024-12-01
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| Series: | Jurnal Ilmu Komunikasi |
| Subjects: | |
| Online Access: | https://ojs.uajy.ac.id/index.php/jik/article/view/8399 |
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